“Bing is bigger than you think,” Microsoft boasts, at 33% of US searches | Latest News

We have heard Microsoft's financial reports that Bing is growing. The search was profitable in the third quarter of 2015, and Microsoft says it has continued to grow both market share and revenue per search since.

But how big is Bing? Via OnMSFT, tweeted yesterday that Microsoft is "bigger than you think" and has some numbers that will probably surprise a lot. The company claims that a third of searches in the US are driven by Bing, either directly or through Yahoo or AOL (both provide results generated by Microsoft). Other strong markets include Taiwan, 24 or 26 percent, and the United Kingdom, either up to 23 or 25 percent (depending on the tweet.)

Worldwide, the company claims a market share of 9 percent. Google remains the runaway winner, of course, but Microsoft's numbers (using comScore data) indicate that, at least in some parts of the world, Bing is big enough to get acquainted. The true purpose of this type of data is of course advertisers; Show that Bing is actually used by a large number of people, Microsoft expects more attractive to those who want to advertise along with the results.

But more than that, maybe these findings will reduce the typical response I get when I show that yes, I use Bing. So why not opt ​​for aesthetic choices? Every time I use someone I use Bing, however, the response is quick and persistent, "Wait, use Bing? Nobody uses Bing! Why use Bing?" The consistency of this answer is ... Well, it's like you live in Groundhog Day.

But I like the images on the homepage and news bar at the bottom, and I think, for the most part, the results are not worse than Google. If the numbers are trusted by Microsoft, that's, in fact, I'm not in my use of Bing. And who knows, maybe one day Bing is not bigger than we think, but not big enough to be the highlight of all the jokes.